Google Instant Results

Google Instant Website results

Google will now show you real time search results while you type your query. The idea behind this is that people read faster than they can type, so in showing results earlier it may save you time. But before you go planning what your are going to do with all this extra time I have some bad news, we are talking seconds here, but in the world of web this is more like minutes.

To quote Google themselves, “if everyone uses the search world wide we can save 3.5 billion seconds a day, that’s 11 hours for every second!”
Sounds like a lot when you put it that way.

How does it work?

It will work using AJAX techniques which we commonly apply web sites we develop, this means that the page does not have to be submitted before the clever data search occurs. Instead JavaScript calls server side scripts into action, fetches the results and then dynamically swaps out the html in front of your very eyes. This approach makes website appear more and more application like in their interactivity and appearance.

What will it all mean?

In truth not much, search results will still work as they did before, however long tail keywords adverts may suffer as a result.
And of course the world of the internet and our behaviour habits will become ever more impatient!